“GRAB”bing a Slice of Vietnam’s Pizza Delivery Scene

March 14, 2023May 13, 2024 | by Michelle Tang | No comments

“GRAB”bing a Slice of Vietnam’s Pizza Delivery Scene

Pizza has always been one of the most popular fast food delivery options. After all, who has the willpower to refuse an alluring slice of pizza?

Measurable AI is the largest e-receipt data provider for the emerging markets specializing in the digital economy. In light of Pi day yesterday (14th March), we take a look at our own “pie” data – i.e. pizza. In particular, we delve into the Vietnamese pizza delivery market as discerned from our 2H22 Grab dataset to see what insights can be unearthed. Some food for thought indeed.

At first glance, for 2H22, our granular GrabFood dataset reveals that the most popular franchise pizza joints in Vietnam by number of total orders in pecking order are Pizza Hut, Pizza Fast Feel, Pizza King, Pizza 4Ps, The Pizza Company, then Domino’s Pizza.

Measurable AI: Vietnam On-demand Pizza Delivery Marketshare by Order (2H22) *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Only orders on Grab Food are included in this chart. Data range 2H22 (i.e. July to December 2022).

How Much On Average is Spent Per Pizza Order?

So how much is the average pizza delivery order in Vietnam? As discerned from our GrabFood delivery dataset, we can deduce that the average price of a pizza delivery order is roughly 261448 VND (US$11).

Measurable AI: Vietnam Online Delivery Pizza Spending in VND (2H22) *Estimated Pizza delivery price in this chart are captured in Measurable AI’s unique consumer panel, based on the dollar amount of each order before promotions and discounts. *Only orders on Grab Food are included in this chart. Data range July 2022 to December.*

*Measurable AI: Vietnam Online Delivery Pizza Spending in USD* (2H22) *Estimated Pizza delivery price in this chart are captured in Measurable AI’s unique consumer panel, based on the dollar amount of each order before promotions and discounts. Only orders on Grab Food are included in this chart. Data range 2022 July to 2022 December.

Amongst the five pizza joints, it seems that The Pizza Company averages out to be the most expensive pizza delivery per order when compared to the rest at 527250 VND (US$22.4) per order. Pizza King seems to be the cheapest per order, averaging 165000 VND (US$7) per order with Pizza Hut somewhere in between at roughly 24500 VND (US$10.4) per order.

The Most Popular Payment Methods

How about the most popular payment methods when opting for pizza delivery orders? Our Grab Vietnam dataset for 2H22 reveals that ATM* is the most popular payment method in Vietnam, followed shortly by cash, then Visa.

*Note that Vietnamese ATM Cards (NAPAS) is a payment method that allows customers to perform payments via domestic cards branded by NAPAS.

Measurable AI: Vietnam Online Delivery Pizza Payment Method by Order (2H22) *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Only orders on Grab Food are included in this chart. Data range July 2022 to December 2022.

Interestingly enough, while ATM is the most popular payment method, the highest spend per payment method is by Visa with 218607 VND (US$9.30) being the average payment on Visa. For ATM, this figure is 216482 VND (US$8.95).

Measurable AI: Vietnam Online Delivery Pizza Payment Method by Spending (2H22) *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Only orders on Grab Food are included in this chart. Data range July 2022 to December 2022.

So that is our take on the pizza delivery market for Vietnam as discerned from the insights derived from our granular e-receipt dataset from Grab. If you would like to learn more or dig deeper into the specifics of what items were actually ordered per receipt, please contact Michelle or the team at [email protected].

DOWNLOAD our Asia Online Delivery Report (2019 -2022) to dive into the Asia food delivery market across 9 regions.

ABOUT US

Michelle Tang is a Managing Director at Measurable AI who draws on her experience from consumer data, tech and equity investing to help evangelize alternative data and its vast use cases. Driven by a passion for data analytics and consumer intelligence, she enjoys research and storytelling with insights derived from Measurable AI’s unique e-receipt dataset. You can reach her for data enquiries and trial data at [email protected].

Measurable AI is the leading granular e-receipt provider for consumer intelligence in the emerging markets with a core focus in South East Asia, Middle East, India and Latin America. We cover the digital economy with our most popular sectors being ride hailing, food delivery, e-commerce and digital payments.

*The Content is for informational purposes only. You should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

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